Author Archives: Peter Mill

World cup, ahem, fever hits 60 Watt

Pele, Muller, Cruyff, Charlton, Beckenbaur. They may be the stuff of legend, and general knowledge quizzes, but ask Pete or Iain about Hulk, Messi, Ozil, Neymar, Klose, Benzema or Fetfatzidis and you’d be met with a stare as blank as the cheque you’d need to write to get them up to speed on the world’s […]

We like a good name around here

Back in the day Pete was in the team that named RBS’s hole in the wall Cashline service.  In Scotland, at least, this became the Hoover of, err, Cashlines. Gold Bier, Hubbub, 20-20 Opticians, Squareye,  Amicus, Lemon Squeezy, ID Recruitment, BrandBox and the breathtakingly original Chalmer’s Cottages (named after its parent company Chalmers) were all […]

Watch out. There’s mamils about.

  You might be surprised to learn that 60 Watt has some MAMIL tendencies (Middle Aged Men In Lycra); not all of us, mind you. As Britain’s least desirable fashion movement has grown in momentum over the past few years at least one of our rotund team has squeezed disgracefully into his XXL Spandex and […]

Hello again Boys

It’s been a long time, we have to admit, since we last posted here. But, it does give us the opportunity to use a gratuitous image of the delectable Eva Herzigova in one of our all time favourite advertising 1994 campaign for the Wonderbra, as a means of announcing our return to the blogosphere. In […]


When once asked why he didn’t use research to find out what people wanted, Steve Jobs famously replied, “Because people don’t have the imagination to know what they really want.” Which is very similar to the Henry Ford observation that headlines this post. With those thoughts in mind, 60 Watt is proud to announce our […]

Bloody trams

If you are a resident of, or have passed through, Edinburgh at any point in the last seven years you’ll have heard this expression countless times. For some it has become the modern day ‘disgrace of Edinburgh’ as the initial estimate of a £375m construction bill has steadily escalated into a final bill of over […]

Fun with charts and graphs

We’ve been doing memorable subscription campaigns for the Scotsman for more years than we care to remember. That’s not as easy as it sounds; year after year the offer is basically the same: take out a Scotsman subscription and save money on the cover price of your favourite newspaper. The challenge is keeping the work […]

Putting Standard Life on the map

  Arguably the first commercial infographic to be used on a large scale was Harry Beck’s famous 1933 design for the London underground map, which stripped the sprawling Tube network down to a clear, comprehensible chart based on electrical circuit diagrams. Over 80 years later, 60 Watt has applied a similar principal to financial services […]