Putting Standard Life on the map



Arguably the first commercial infographic to be used on a large scale was Harry Beck’s famous 1933 design for the London underground map, which stripped the sprawling Tube network down to a clear, comprehensible chart based on electrical circuit diagrams.

Over 80 years later, 60 Watt has applied a similar principal to financial services advertising in a campaign for Standard Life.

When they asked us to communicate some complex pecuniary concepts to readers of the Sunday Telegraph, we took a leaf out of Beck’s book and broke it down into a series of clear, easy to understand full page infographic advertisements.

You can see the results below.


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