We’ve been doing memorable subscription campaigns for the Scotsman for more years than we care to remember.
That’s not as easy as it sounds; year after year the offer is basically the same: take out a Scotsman subscription and save money on the cover price of your favourite newspaper.
The challenge is keeping the work fresh and interesting.
For the latest iteration, we decided to take our cue from the internet graph and chart memes you see every day across a plethora of social media sites. A great way, we thought, for the Scotsman to get across the subscription proposition in a fresh new way, without taking itself too seriously.
The results have been off the scale.
