Author Archives: tim

Only 133 stocking days till Christmas

According to the rather pointless but eminently focused website,, there are only 133 days, 9 hours, 54 minutes and 26 seconds (and counting) until the Big Day. Our office manager, Rachel, is going to need every precious second. For her, Christmas is racing towards us at a mind-bogglingly frantic pace. How so? Rachel has […]

Why ears are important.

To get the best results you have to listen to the requirements of your target market. Fundamental really. The case in point is from our client Clue who asked us to highlight the benefits of their software to the suspicious audience that is the police. Software designed exclusively for investigators by Clue who go out […]

Award alert!

Normally winning an award involves only two things: money and talent. The talent we modestly take for granted (we have won quite a few awards in our time) but the money? There’s the overall entry fee to consider, the fees for each category, not to mention the number of entries in each category. (You said […]

We have become a groupie.

We (and that should really be I) parody Margaret Thatcher’s ‘We have become a grandmother’ to bring you exciting news of developments in the music world. A world not unfamiliar to us before but now with deeper meaning for us 60 Watters, blood being, as it were, thicker than water. You may remember Hamish James […]

What, oh what, to do at Easter?

  Contemplating a dreary round of museum dragging and castle-bagging for the Easter weekend? May we respectfully suggest an alternative? The Yellae Deuks. The what? If you haven’t heard of it yet, you soon will. The annual ‘Yellae Deuks’ music festival held on Easter weekend in the pretty backwater of Fife’s East Neuk is fast […]

That old chestnut again ….

A picture is worth a thousand words, or so they say. We thought it would be interesting to put that old adage to the test by showing some of our favourite pictures. Naked, as it were. And a few of our letter groups, sans images. So we’ve produced especially for you, dear reader (or should […]

If this is work, who needs holidays?

Every year, for the last five years, we have had the great pleasure of designing, writing, compiling and producing the brochures for what has become a very special client, Cottages & Castles. 2015 was no exception. It is as close to a labour of love as you can possibly get. We are blessed with an […]

It all started with Howdy Doody.

It’s arguably one of the world’s most famous proclamations. First uttered by Chief Thunderthud on the 50’s TV programme, The Howdy Doody Show. Later adopted by headbangers, metalheads, skaters, surfers and, well, Ninja Turtles. Have you guessed it yet?  If not, here’s some more clues. It’s a singular word meaning positive, good and great, even […]

Omni present.

In the advertising business, clients are won, wooed or otherwise ensnared in a variety of ways. Route one: the classic pitch. Route two: “We’ll come up with a marketing strategy which will naturally lead on to a creative solution and…bingo, you’re a client.” And route three: the walk in. As in, “I need some ads […]

The Mad Hatter.

It seems as if a noteworthy new eating establishment opens every week in the 60 Watt ‘hood. Just around the corner, the wonderful Atelier on Morrison Street is already at No.2 for Edinburgh restaurants on Tripadvisor. And the latest eaterie on the scene (less restaurant, more gastropub) is even closer. The Mad Hatter is virtually […]