Case study 2: Graham Technology

Graham technology’s recruitment advertising has always been designed to work on two levels. To attract an extremely high quality of applicant in the highly competitive IT sector and to act as a corporate advertising vehicle for the company itself.

Two bangs for every buck.

And given that the cost of recruitment advertising can be more than three times that of the rest of the newspaper every buck needs to bang for every one of our clients.

In 2003 Graham Technology had been experiencing a period of unprecedented growth and needed a number of technical support staff. Double quick.

The campaign that we developed eked every penny of value out of the £40,000 budget using four executions that generated a total of 785 high quality responses that converted into 33 appointments. But it was the fact that so many of the applicants voluntarily complimented the quality of the advertising that most pleased us. This advertising wasn’t just pushing jobs, it was pulling in people in a real and very challenging way.

SEE THE ADS