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At 60 Watt, we’re great believers in the importance of research.  So much so, that we've built Scotland’s finest focus group studio in our office and incorporated some fancy bells and whistles, like webstreaming and PiP (what?). Naturally, we offer this facility to our own clients, but it's also in big demand by some well-kent household names - Jack Daniels, Marks and Spencer, Eli Lilly, Tesco personal finance and Standard Life, to name a few. For more information, visit our research studio website

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