Our long standing client, The Scotsman, for whom we have created award winning, multi-execution recruitment, subscription and scotsman.com campaigns over the last few years, has let us go mad, creatively, over the past few months.   

As a result we are really proud of our new multi-media campaign for Scotsman.com/jobs. 

Our campaign, which will run over the next four months, includes radio, outdoor, online, search, print and email. 

We’ve created a 96 sheet poster (Not many of them about these days – Ed.), three 48 sheets, two 6 and a 4 sheet poster.  

In fact, in total, there’s 14 different ads in the campaign and it’s led to Iain losing what’s left of his hair as he juggled with the cunningly constructed ‘artwork matrix!’

Most of the photography was taken by a great female photographer, Sam Sills (Not many of them about these days – Ed.) that we hadn’t previously worked with; a really lovely lady and a fantastic photographer with a real eye for naturalistic and observational shots. A few of the shots came from The Scotsman’s own archives, including a fab photo taken at the Santa Charity Race last year.

14 ads.  14 typefaces.  Some of them created from scratch; including the santa ‘font’ which was sculpted out of a can of shaving foam.

 The campaign was inspired by postsecrets.com and captures the emotions we feel when thinking about our work; whether that be distress, frustration or apathy in a job we hate; or euphoria, relief or delight in starting afresh in a new one.

 You can see the rest of the ads here. 

It has to be said that in responding to the brief in this way with 14 ads; when three had been quoted at the outset (and the inevitable impact this has had on budget) you need a great and brave client - or it ain’t going to work.  We’re delighted to report that we do. Hats off to Henry, Chris, Sarah, Stephen and Paula. 

 You deserve a medal.  Or maybe an award?