A tough brief.  A tight deadline. Two failed shots at the brief from rival agencies.

Hardly a recipe for success, right?

Wrong.

Having cracked the brief over the weekend with copy deadlines looming and basking in the glow of a large thumbs up from the client, the 60 Watt creatives set about the invidious task of putting a multi execution press and online campaign, complete with 30 page microsite, to bed in three days flat.

Three days later, job done, delighted client, exhausted but happy creative department.

A bit of a result, really.

Postscript

Several weeks later, the following email arrived in the 60 Watt inbox:

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Dear all

Just to say thanks again for all your help with our campaign design and for stepping in at short notice.

We have been very pleased with the response, 421 research applications compared with a handful over the same period last year and over 30k web views.  The staff advertising is still continuing.

Best wishes

Mairi

Mairi Thornton
Director of External Relations and Development
University of Stirling 

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‘Nuff said.