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A Scotsperson’s (holiday) home is his (or her) castle

November 7, 2009

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The ad shown above is part of a new campaign we’re particularly proud of for our latest client, Cottages and Castles. 

Obviously, it’s advertising the castles bit of their offering and tackling a common misconception held by would-be customers.

Renting a castle is expensive.

Well there’s no getting round it, it is.  But castles are also huge.  Many of them with 15 bedrooms or more.  And if you can get together with a big enough crowd of pals, the per night costs are surprisingly good value.

How does £20 per person per night grab you?  That’s about the same per couple as a Travel Lodge.  Only budget motels don’t come with four poster beds, full size snooker tables, tennis courts, grand pianos, swimming pools…okay, you get the point.

There are six different executions and they’ve been running every week in the Scotsman and every weekend in the Saturday Scotsman and Spectrum magazines, so chances are you’ve seen them already.  (If not, you can see the whole lot here.)

5 Responses to A Scotsperson’s (holiday) home is his (or her) castle »»


Comments

  1. Sue
    Comment by Sue | 11/17/2009 at 20:28:45

    Love it. Nice bit of art direction.

  2. Comment by Claire | 11/20/2009 at 12:54:37

    Ah! It’s you guys that have been giving the Scotsman some decent full pagers lately. Should have known with that art direction!

  3. Comment by Iain Hawk | 11/20/2009 at 17:14:54

    Very kind of you to say, Claire. Weren’t you going to revisit us with your book in August?

  4. Comment by Claire | 11/23/2009 at 17:21:14

    Iain, I would have very much liked to have swung by – as it stands my art director was a bit of transient (these ADs, eh?)… Do you still want to see some work? :)

  5. Comment by Iain | 11/24/2009 at 01:50:08

    Of course, Claire. Ideas are ideas with or without an AD.


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