Woah, that was quick.  Friday again already?  Time for the next 60 Watt house ad in the series, appearing in the business section of today’s Scotsperson.  Or if you don’t have a copy handy, just scroll down a little.
 

 
Any habitual after-dark perambulators of West Maitland Street may have noted the recent appearance of a rather lurid green light on the South side, just past the Post Office. But before you call Ghost Busters or tell your trendy mates about the West End’s latest night spot, it might be prudent to read on a little.
The [...]

This is getting to be a habit.  Our fourth house ad appears in the Scotsman today and raises an interesting question: What is creative fluff and is it any use?
Oh, work it out for yourself by reading the ad:

In case you haven’t seen today’s Scotsman, we’re in it again with our third house ad in the series.
At last, an advertising agency that’s prepared to put its money where its mouth is.
Here’s the ad:

Agencies, yes we all like to brag about our creative work.  But the bragging is a whole lot more credible if it comes out of the mouth of someone who’s got nothing to do with your company.  And who hasn’t received a bung, a lunch or any other kind of incentive.  So we were delighted, [...]

Welcome back to stunning form Ethan and Joel. Tom Paulin complained on Newsnight Review (BBC2, 18.02.08) that the audience is unable to relate or identify with any of the central characters…but that sense of alienation in a world no longer familiar or comprehensible within one’s own terms (as experienced by Tommy Lee Jones’ Sheriff Bell) [...]

 
An unusually busy morning at 60 Watt.  First the bookkeeper turns up to do the management accounts for the board meeting.  Then the builders arrive to repair the rotten front steps.  Then Lofthus arrive to put up our shiny new neon sign.  Then, at 1 o’clock there’s a knock at the back door (you’d think we [...]

 
After having dug to a depth of 10 meters last year, Scottish Archaeologists found traces of copper wire dating back 100 years and came to the conclusion that their ancestors already had a telephone network more than 100 years ago. Not to be outdone by the Scots, in the weeks that followed English scientists dug to [...]

Why is it that ad agencies rarely advertise their own wares?
Fear?
Budget?
Laziness?
Modesty? (I think not – Ed)
Whatever the reason; it’s a sight less seen than hens’ teeth. Well, we can reveal that there are no hens’ teeth at 60 Watt (although the eagle-eyed observer will have spotted plentiful crows’ feet).
We’re putting the idea of advertising agencies [...]