http://www.60w.co.uk/blog Edinburgh-based UK creative advertising and design agency blog. Experience matters Tue, 20 Jul 2010 14:35:40 +0000 http://backend.userland.com/rss092 en   Our long standing client, The Scotsman, for whom we have created award winning, multi-execution recruitment, subscription and scotsman.com campaigns over the last few years, has let us go mad, creatively, over the past few months.    As a result we are really proud of our new multi-media campaign for Scotsman.com/jobs.  Our campaign, which will run over ... http://www.60w.co.uk/blog/?p=421 A tough brief.  A tight deadline. Two failed shots at the brief from rival agencies. Hardly a recipe for success, right? Wrong. Having cracked the brief over the weekend with copy deadlines looming and basking in the glow of a large thumbs up from the client, the 60 Watt creatives set about the invidious task ... http://www.60w.co.uk/blog/?p=412 (No, not that Washington - Ed.) The Washington Post has just published the winning submissions to its annual neologism contest, in which readers are asked to submit alternative meanings for common words. The winners are: 1. Coffee (n): the person upon whom one coughs. 2. Flabbergasted (adj): appalled over how much weight you have ... http://www.60w.co.uk/blog/?p=401 http://www.60w.co.uk/blog/?p=398 We were racking our brains, trying to thinking of something new to put up on the blog when we realised there was a big new client win we'd forgotten to announce. A global company, no less. Now it's not every day you pick up a global client.  In fact, we haven't ever won ... http://www.60w.co.uk/blog/?p=371 We're all zipping around the place like coke-crazed rappers, courtesy of our new client, Go Fast energy shots. A tiny bottle containing a tasty, but potent, blend of ginseng, ginkgo biloba, guarana, caffeine and vitamins B2, 3, 5, 6 and 12. As well as a 100% natural fruit sugar known as Fruit-Up.  And only 5 calories ... http://www.60w.co.uk/blog/?p=357 "Can you do a fast turnaround topical ad on the George Burley ousting," asked our client Scotsman.com. "Already done," we replied.  Well, who didn't see it coming? http://www.60w.co.uk/blog/?p=351 The ad shown above is part of a new campaign we're particularly proud of for our latest client, Cottages and Castles.  Obviously, it's advertising the castles bit of their offering and tackling a common misconception held by would-be customers. Renting a castle is expensive. Well there's no getting round it, it is.  But ... http://www.60w.co.uk/blog/?p=341 Pete, as you may know, has not long returned from his charity trek in the Andes. But no matter how good your story, there's always someone who can top it. On his return, he got an email from his uncle, telling the tale of his own, rather more extreme adventure. Apparently, in March and April ... http://www.60w.co.uk/blog/?p=339 Pete has signed up for a crazy stunt.  He's off to trek for ten days in the remote, high-altitude Lares region of the Peruvian Andes to raise money for Alzheimer's Scotland. 60 Watt Head of Thinking, Mark Gorman (a.k.a. part time Jubilee FM deejay, the Nightfly) has offered to help by putting together what has ... http://www.60w.co.uk/blog/?p=336