A tough brief.  A tight deadline. Two failed shots at the brief from rival agencies.
Hardly a recipe for success, right?
Wrong.
Having cracked the brief over the weekend with copy deadlines looming and basking in the glow of a large thumbs up from the client, the 60 Watt creatives set about the invidious task of putting a multi execution [...]

We were racking our brains, trying to thinking of something new to put up on the blog when we realised there was a big new client win we’d forgotten to announce.
A global company, no less.
Now it’s not every day you pick up a global client.  In fact, we haven’t ever won one.
Until now.
We’ll give you a [...]

We’re all zipping around the place like coke-crazed rappers, courtesy of our new client, Go Fast energy shots.
A tiny bottle containing a tasty, but potent, blend of ginseng, ginkgo biloba, guarana, caffeine and vitamins B2, 3, 5, 6 and 12. As well as a 100% natural fruit sugar known as Fruit-Up.  And only 5 calories a shot.
Commercial over. Basically, it [...]

The ad shown above is part of a new campaign we’re particularly proud of for our latest client, Cottages and Castles. 
Obviously, it’s advertising the castles bit of their offering and tackling a common misconception held by would-be customers.
Renting a castle is expensive.
Well there’s no getting round it, it is.  But castles are also huge.  Many [...]